According to a new study, sixty per cent of Brits will fall off their New Year diet ‘bandwagon’ after just six days.  The statistics taken from a poll of 2000 Brits revealed that thousands of us will already have reverted to our old eating habits by January 6^th – with women being the worst culprits. 

The statistics emerged in a study carried out by Sheilas' Wheels car insurance which revealed exactly when Brits will give up their New Year's resolutions.

It seems that although losing weight is the most popular resolution amongst women - with 62 per cent planning to shed some pounds - the average woman will give into temptation eight days earlier than men, when it comes to healthy living. 

It's the fitness regime where men really come out on top, lasting six weeks before quitting - 3 and a half weeks longer than women.  Researchers also revealed that men last eight days - twice as long as women - before going back to snacking on crisps and chocolates.

Jackie Brown of Sheila’s Wheels says that the New Year offers a good opportunity to give up bad habits and make a new start: “Setting New Year's resolutions is a classic tradition and a great time for most to kick out their old habits and start afresh, after the excess spending and eating surrounding Christmas”.

But with the findings of this latest research, are New Years’ resolutions just a waste of time?  Maybe not.  Despite all our will power failings, the study found that we do manage to stick to at least one of our resolutions throughout the year.  Just make sure it’s the most important one!